In 2023, the United States topped the list of most creative advertising markets worldwide, collecting over 7.22 thousand points in the presented creativity ranking. That was more than the following three countries combined – France, the United Kingdom, and Canada. The U.S. was also the world's largest market by ad spending in 2022.
Most creative advertising markets worldwide in 2023
(index score)
The source provides the following information about the methodology: "The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."
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WARC. (March 11, 2024). Most creative advertising markets worldwide in 2023 (index score) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/271359/most-creative-advertising-markets-by-gunn-report-points/
WARC. "Most creative advertising markets worldwide in 2023 (index score)." Chart. March 11, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/271359/most-creative-advertising-markets-by-gunn-report-points/
WARC. (2024). Most creative advertising markets worldwide in 2023 (index score). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/271359/most-creative-advertising-markets-by-gunn-report-points/
WARC. "Most Creative Advertising Markets Worldwide in 2023 (Index Score)." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/271359/most-creative-advertising-markets-by-gunn-report-points/
WARC, Most creative advertising markets worldwide in 2023 (index score) Statista, https://www.statista.com/statistics/271359/most-creative-advertising-markets-by-gunn-report-points/ (last visited July 22, 2024)
Most creative advertising markets worldwide in 2023 (index score) [Graph], WARC, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/271359/most-creative-advertising-markets-by-gunn-report-points/