Market share of tablet operating systems in the United States 2016-2024

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of just over 56 percent as of July 2024. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a near 44 percent share of the market, down from around 44.9 percent in the same month in 2023. 

iOS and Android: A duet

In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a 59.2 percent market share in 2023, leaving Google’s Android with round around 40.7 percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around 54.8 percent share of the tablet OS market.

The Apple iPad

Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through 10 generations of iPad hardware, shipping almost 15 million units worldwide in the third quarter of 2022 alone.