This statistic ranks the leading app categories for which mobile app users in the United States have enabled location services as of July 2015. During the survey period, 65 percent of respondents stated that they had turned on location services for weather apps.
Leading app categories for which mobile app users in the United States have enabled location services as of July 2015
Characteristic
Share of respondents
Weather
65%
Social networking
38%
Travel
23%
Photo & video
18%
News
16%
Created with Highcharts 7.2.2Share of respondents65%65%38%38%23%23%18%18%16%16%WeatherSocial networkingTravelPhoto & videoNews
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%
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MediaPost. (May 4, 2016). Leading app categories for which mobile app users in the United States have enabled location services as of July 2015 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/271125/most-important-reasons-for-the-use-of-location-based-services-in-the-us/
MediaPost. "Leading app categories for which mobile app users in the United States have enabled location services as of July 2015." Chart. May 4, 2016. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/271125/most-important-reasons-for-the-use-of-location-based-services-in-the-us/
MediaPost. (2016). Leading app categories for which mobile app users in the United States have enabled location services as of July 2015. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/271125/most-important-reasons-for-the-use-of-location-based-services-in-the-us/
MediaPost. "Leading App Categories for Which Mobile App Users in The United States Have Enabled Location Services as of July 2015." Statista, Statista Inc., 4 May 2016, https://www.statista.com/statistics/271125/most-important-reasons-for-the-use-of-location-based-services-in-the-us/
MediaPost, Leading app categories for which mobile app users in the United States have enabled location services as of July 2015 Statista, https://www.statista.com/statistics/271125/most-important-reasons-for-the-use-of-location-based-services-in-the-us/ (last visited May 08, 2025)
Leading app categories for which mobile app users in the United States have enabled location services as of July 2015 [Graph], MediaPost, May 4, 2016. [Online]. Available: https://www.statista.com/statistics/271125/most-important-reasons-for-the-use-of-location-based-services-in-the-us/
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