
Most popular brand pages on Facebook in the United Kingdom (UK) March 2020
Amazon UK: more than just e-commerce
Amazon has enjoyed significant growth in the UK market in recent years. Not just the flagship e-commerce platform, but also in terms of streaming and sharing digital content and their current dominance of the UK smart speaker market. Amazon Prime Video is closing the gap to Netflix when it comes to content available for UK customers. In January 2017, the hours of content available on Amazon Prime Video came in at 62.2 less than Netflix, however, they reduced that gap to just 24 percent.
Amazon’s global growth
Over the past 14 years, Amazon’s global growth has been astounding. In 2004, the company’s annual net revenue stood at 6.92 billion U.S. dollars. By 2018, that figure had grown to 232.89 billion U.S. dollars. The company generates the majority of its net revenues through online retail product sales, followed by retail third party seller services.