Between January and November 2023, Amazon accounted for 39 percent of digital retail media advertising spending in the 'tech' category in the United States. Walmart attracted 30 percent of the spendings and other retail media networks (RMNs) for the remaining 30 percent.
Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network
Characteristic
Amazon
Walmart
Other RMNs
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MediaRadar. (December 18, 2023). Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/270809/distribution-of-us-digital-ad-spend-by-industry/
MediaRadar. "Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network." Chart. December 18, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/270809/distribution-of-us-digital-ad-spend-by-industry/
MediaRadar. (2023). Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/270809/distribution-of-us-digital-ad-spend-by-industry/
MediaRadar. "Distribution of Digital Retail Media Advertising Spending on Selected Categories in The United States between January and November 2023, by Network." Statista, Statista Inc., 18 Dec 2023, https://www.statista.com/statistics/270809/distribution-of-us-digital-ad-spend-by-industry/
MediaRadar, Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network Statista, https://www.statista.com/statistics/270809/distribution-of-us-digital-ad-spend-by-industry/ (last visited July 22, 2024)
Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network [Graph], MediaRadar, December 18, 2023. [Online]. Available: https://www.statista.com/statistics/270809/distribution-of-us-digital-ad-spend-by-industry/