Most valuable Turkish brands 2024

This statistic displays a ranking of the most valuable Turkish brands in 2024, sorted by brand value. With a brand value of nearly two billion U.S. dollars, the country’s flag carrier Turkish Airlines is the leading Turkish brand as of 2024. Ranking just behind Turkish Airlines is Arcelik, with a value of about 1.3 billion U.S. dollars in the same year.

Turkish Airlines

Turkey’s most valuable brand is recognized as a success outside its national borders as well. As of 2021, the Turkish Airlines fleet is among the biggest on a global scale. Ranking ahead of Lufthansa and British Airways, Turkish Airlines stands out among its European counterparts in terms of its fleet size.

Turkish banking sector

As seen in the present graph, Turkey’s banking sector boasts some of the country’s most valuable brands. Ziraat is one of the three state-owned banks in Turkey, whose origins go as far back as the Ottoman Empire in the 19th century. Besides state banks, Turkey’s banking sector has a sizeable number of private deposit banks, as well as national and foreign-owned investment banks.