Leading automotive brands on social media in the U.S. 2020, by actions

Published by
Stacy Jo Dixon,
Mar 22, 2022
In 2020, Lamborghini was the most popular automotive brand in the United States with over 147 million cross-platform actions on social media brand content. Porsche was second with more than 119 million social media actions on brand-owned content.

Leading automotive brands in the United States on social media in 2020, by user engagement (in million actions)

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Release date

February 2021

Region

United States

Survey time period

2020

Special properties

total cross-platform actions on Facebook, Twitter and Instagram; only includes primary brand pages

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User interactions

8

Leading publishers and brands

8

Brand sentiment

6

Facebook

8

Twitter

7

Instagram

7

Further related statistics

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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