Social media sites: perceived importance to product discovery in the UK 2012, by age

Published by Statista Research Department, Apr 30, 2013
This statistic shows the share of UK consumers who reported agreeing that social media sites are important tools to learn about new products and services in 2012. More than half of consumers aged 14 to 17 (57 percent) reported agreeing.

Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*

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Source

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Release date

April 2013

Region

United Kingdom

Survey time period

December 2012

Number of respondents

n = 2,085

Age group

16-75 years

Special properties

UK consumers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to report agreement or disagreement with the statement: "Social media sites are important tools to learn about new products and services."

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Statistics on " Social media usage in the United Kingdom (UK) "

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Other statistics that may interest you Social media usage in the United Kingdom (UK)

Overview

6

Demographics

5

Usage

6

Facebook

7

TikTok

5

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Social media influencers

5

User attitudes

7

Further related statistics

10

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