This statistic shows the share of UK consumers who reported agreeing that digital ads have a greater influence on buying decisions than print or TV ads in 2012, broken down by age groupings. Fourty-one percent of respondents aged 14 to 17 agreed that digital ads have a greater influence on buying decisions.
Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*
* Respondents were asked to report agreement or disagreement with the statement: "digital ads have a greater influence on buying decisions than print or TV ads."
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Deloitte. (April 30, 2013). Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age* [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
Deloitte. "Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*." Chart. April 30, 2013. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
Deloitte. (2013). Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
Deloitte. "Share of Uk Buyers Finding Digital Ads More Influential than Print or Tv Ads in 2012, by Age*." Statista, Statista Inc., 30 Apr 2013, https://www.statista.com/statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
Deloitte, Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age* Statista, https://www.statista.com/statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/ (last visited November 23, 2024)
Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age* [Graph], Deloitte, April 30, 2013. [Online]. Available: https://www.statista.com/statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
