This statistic shows the share of television advertisement impacts garnered by the leading TV commercial sales houses in the United Kingdom in 2017. A TV commercial impact is defined as one person watching an ad once. Sky Sales held the greatest share of commercial impacts that year at 33.92 percent.
Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts*
Characteristic
Share of commerical impact
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* The source defined commercial impacts share as: "annual percentage share of total commerical impacts." A commercial impact is defined as one person watching an ad once and is calculated using BARB viewing data. For additional information regarding methodology, see here.
Figures do not add up to 100. The source provides data on additional sales houses.
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BARB. (March 2, 2018). Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/269994/tv-commercial-sales-houses-in-the-uk-by-share-of-commerical-impacts/
BARB. "Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts*." Chart. March 2, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/269994/tv-commercial-sales-houses-in-the-uk-by-share-of-commerical-impacts/
BARB. (2018). Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/269994/tv-commercial-sales-houses-in-the-uk-by-share-of-commerical-impacts/
BARB. "Leading Television Commercial Sales Houses in The United Kingdom in 2017, Ranked by Share of Commercial Impacts*." Statista, Statista Inc., 2 Mar 2018, https://www.statista.com/statistics/269994/tv-commercial-sales-houses-in-the-uk-by-share-of-commerical-impacts/
BARB, Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts* Statista, https://www.statista.com/statistics/269994/tv-commercial-sales-houses-in-the-uk-by-share-of-commerical-impacts/ (last visited July 22, 2024)
Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts* [Graph], BARB, March 2, 2018. [Online]. Available: https://www.statista.com/statistics/269994/tv-commercial-sales-houses-in-the-uk-by-share-of-commerical-impacts/
