In the first half of 2021, 56.5 percent of digital ad impressions generated in the United States came from streaming sites. Major walled gardens, such as Facebook, Google, and Amazon accounted for 13 percent of the impressions.
Distribution of digital ad impressions in the United States from 2018 to 2021, by site type
The source provides the following information: "Walled gardens includes Facebook properties, Google properties excluding YouTube & Amazon Properties. Other social captures smaller walled garden/logged in sites. Streaming includes YouTube and many other streaming sites. Programmatic sites are based on the ad tech capabilities & publishers captures all other sites."
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MarketingCharts. (September 9, 2021). Distribution of digital ad impressions in the United States from 2018 to 2021, by site type [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. "Distribution of digital ad impressions in the United States from 2018 to 2021, by site type." Chart. September 9, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. (2021). Distribution of digital ad impressions in the United States from 2018 to 2021, by site type. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. "Distribution of Digital Ad Impressions in The United States from 2018 to 2021, by Site Type." Statista, Statista Inc., 9 Sep 2021, https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts, Distribution of digital ad impressions in the United States from 2018 to 2021, by site type Statista, https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/ (last visited December 26, 2024)
Distribution of digital ad impressions in the United States from 2018 to 2021, by site type [Graph], MarketingCharts, September 9, 2021. [Online]. Available: https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
