In the first half of 2021, 56.5 percent of digital ad impressions generated in the United States came from streaming sites. Major walled gardens, such as Facebook, Google, and Amazon accounted for 13 percent of the impressions.
Distribution of digital ad impressions in the United States from 2018 to 2021, by site type
The source provides the following information: "Walled gardens includes Facebook properties, Google properties excluding YouTube & Amazon Properties. Other social captures smaller walled garden/logged in sites. Streaming includes YouTube and many other streaming sites. Programmatic sites are based on the ad tech capabilities & publishers captures all other sites."
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MarketingCharts. (September 9, 2021). Distribution of digital ad impressions in the United States from 2018 to 2021, by site type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. "Distribution of digital ad impressions in the United States from 2018 to 2021, by site type." Chart. September 9, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. (2021). Distribution of digital ad impressions in the United States from 2018 to 2021, by site type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. "Distribution of Digital Ad Impressions in The United States from 2018 to 2021, by Site Type." Statista, Statista Inc., 9 Sep 2021, https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts, Distribution of digital ad impressions in the United States from 2018 to 2021, by site type Statista, https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/ (last visited November 21, 2024)
Distribution of digital ad impressions in the United States from 2018 to 2021, by site type [Graph], MarketingCharts, September 9, 2021. [Online]. Available: https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
