Deutsche Telekom ranked as the most valuable German brand, with a brand value of 73.5 billion U.S. dollars in 2024. The business solutions and technology provider SAP came in second, worth 51.5 billion dollars. Mercedes-Benz had the highest brand value in the traditional German automotive sector, at 23.6 billion dollars.
Most valuable German brands in 2024, by brand value
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (February 22, 2024). Most valuable German brands in 2024, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/269853/most-valuable-german-brands/
Kantar. "Most valuable German brands in 2024, by brand value (in billion U.S. dollars)." Chart. February 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/269853/most-valuable-german-brands/
Kantar. (2024). Most valuable German brands in 2024, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/269853/most-valuable-german-brands/
Kantar. "Most Valuable German Brands in 2024, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/269853/most-valuable-german-brands/
Kantar, Most valuable German brands in 2024, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/269853/most-valuable-german-brands/ (last visited December 22, 2024)
Most valuable German brands in 2024, by brand value (in billion U.S. dollars) [Graph], Kantar, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/269853/most-valuable-german-brands/
