Most valuable brands worldwide 2023, by industry

In 2023, Apple was the most valuable consumer technology brand worldwide, with a brand value of more than 880 billion U.S. dollars.

Technology titans hold on to their titles

Technology brands continue to dominate the global brand rankings. According to the same source, in 2023, Apple retained its crown as the top brand worldwide by brand value. That year, the company was the leading tech company worldwide, with a market capitalization of around 2.8 trillion dollars, beating its closest rivals such as Microsoft, Alphabet, and Amazon.

The epicenter of brand value: The United States

Even though brand leaders come from a mix of different industries, many share the same geographical roots. In 2023, the lion’s share of the world’s 100 most valuable brands was headquartered in the United States, particularly Silicon Valley. Besides that, that year, non-U.S.-based brands which made the top 10 of the list were Chinese technology and entertainment conglomerate Tencent, with a brand value of 141 billion dollars, followed by French luxury fashion house Louis Vuitton, with nearly 125 billion dollars in brand value.