Social media: global penetration rate 2024, by region

Global social network penetration rate as of April 2024, by region

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Sources

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Release date

April 2024

Region

Worldwide

Survey time period

April 2024

Special properties

social media users as a share of total population

Supplementary notes

The source adds the following information: "Users may not represent unique individuals, so figures may exceed internet penetration values."

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Statistics on " Social media usage worldwide "

Other statistics that may interest you Social media usage worldwide

Overview

7

Benchmark

7

Usage

4

Facebook

6

Instagram

8

TikTok

8

Data requests

5

Social media subscriptions

4

Social media marketing and advertising

7

Further related statistics

12
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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