TikTok entered the BrandZ brand value ranking in 2020 on place 79 and with a brand value of 16.9 billion U.S. dollars. In the history on the ranking, only Facebook was valued higher upon entry: the network first appeared in the ranking in 2011, on place 35, and its brand value was estimated at 19.1 billion U.S. dollars.
Brand value of selected social media brands upon entering the BrandZ ranking as of 2020
Brand
Year of top 100 entry
Top 100 ranking on entry
Brand value on entry in billion U.S. dollars
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Marketing Week. (June 30, 2020). Brand value of selected social media brands upon entering the BrandZ ranking as of 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/269473/social-media-brand-value/
Marketing Week. "Brand value of selected social media brands upon entering the BrandZ ranking as of 2020." Chart. June 30, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/269473/social-media-brand-value/
Marketing Week. (2020). Brand value of selected social media brands upon entering the BrandZ ranking as of 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/269473/social-media-brand-value/
Marketing Week. "Brand Value of Selected Social Media Brands upon Entering The Brandz Ranking as of 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/269473/social-media-brand-value/
Marketing Week, Brand value of selected social media brands upon entering the BrandZ ranking as of 2020 Statista, https://www.statista.com/statistics/269473/social-media-brand-value/ (last visited July 22, 2024)
Brand value of selected social media brands upon entering the BrandZ ranking as of 2020 [Graph], Marketing Week, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/269473/social-media-brand-value/