Apple retained its position as the world’s most valuable brand in 2023, with an estimated brand value of over 880 billion U.S. dollars. Google ranked second, having been valued at nearly 578 billion dollars. Overall, the brand ranking was dominated by U.S.-based tech companies.
Apple’s brand is synonymous with simplicity and innovation
Apple is a California-based technology titan specializing in consumer electronics, software, and online services. According to the company’s latest filings, Apple’s global revenue reached a record-breaking 394 billion U.S. dollars in 2022, with the iPhone being its most profitable operating segment. In addition to its signature smartphone, Apple’s other breakthrough products include the Mac computer, iPad tablet, and Apple Watch, all of which are continuously updated to match consumer needs and preferences.
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Kantar. (June 14, 2023). Leading brands worldwide in 2023, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/
Kantar. "Leading brands worldwide in 2023, by brand value (in billion U.S. dollars)." Chart. June 14, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/
Kantar. (2023). Leading brands worldwide in 2023, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/
Kantar. "Leading Brands Worldwide in 2023, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/
Kantar, Leading brands worldwide in 2023, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/ (last visited July 03, 2024)
Leading brands worldwide in 2023, by brand value (in billion U.S. dollars) [Graph], Kantar, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/