Expedia: revenue by business model 2023

Expedia Group, Inc.'s global revenue grew by 10 percent in 2023 compared to the previous year. Overall, earnings from the merchant business model, which facilitates travel bookings from travel suppliers, amounted to roughly 8.8 billion U.S. dollars in 2023, exceeding the figures reported before the coronavirus (COVID-19) pandemic. Meanwhile, revenue from the agency business model totaled nearly 3.1 billion U.S. dollars in 2023, denoting an annual increase but remaining below pre-pandemic levels.

Revenue of Expedia Group, Inc. worldwide from 2017 to 2023, by business model (in million U.S. dollars)

Characteristic	Merchant	Agency	Advertising, media, and other
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

February 2024

More information

Region

Worldwide

Survey time period

2017 to 2023

Special properties

fiscal years ending December 31

Supplementary notes

The merchant model facilitates the booking of hotel rooms and other accommodation establishments, airline seats, car rentals, and destination services from Expedia’s travel suppliers. Expedia is the merchant of record for such bookings.

The agency model facilitates travel bookings by acting as the agent in the transaction, passing reservations booked by the customer to the relevant travel portal. Expedia receives commissions or ticketing fees from the travel suppliers and/or traveler.

The advertising and media model offers travel and non-travel advertisers access to a potential source of incremental traffic and transactions via media and advertising offerings on trivago or Expedia’s other transaction-based websites.

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