This statsistic shows the share of smartphone users who recalled seeing and tapping on mobile ads in the United Kingdom in 2013, broken down by ad placement. The conversion rate for in-game ads was 18 percent. Seven percent of in-game ads were tapped.
Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013
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comScore. (July 17, 2013). Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. "Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013." Chart. July 17, 2013. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. (2013). Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. "Click, Recall and Conversion Rates of In-game and In-app or In-browser Mobile Ads in The Uk in 2013." Statista, Statista Inc., 17 Jul 2013, https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore, Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 Statista, https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/ (last visited December 27, 2024)
Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 [Graph], comScore, July 17, 2013. [Online]. Available: https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
