This chart displays the overall activity billings and global market share of the leading media agencies in 2016. That year, the Carat ranked fourth, with billings of 32.69 billion U.S. dollars and a market share of 9.5 percent.
Overall activity billings and global market share of the leading media agencies in 2016
Characteristic
Billings (in billion U.S. dollars)
Market share (in percent)
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Billings are the accounting unit for annual gross dollar volume generated from one, several, or all accounts of one media company. It is the total amount charged to clients, including agency commission, media costs, production costs, etc. Figures have been rounded.
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Carat, & Dentsu Aegis Network. (June 30, 2017). Overall activity billings and global market share of the leading media agencies in 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/269330/top-global-media-networks-in-2010/
Carat, und Dentsu Aegis Network. "Overall activity billings and global market share of the leading media agencies in 2016." Chart. June 30, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/269330/top-global-media-networks-in-2010/
Carat, Dentsu Aegis Network. (2017). Overall activity billings and global market share of the leading media agencies in 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/269330/top-global-media-networks-in-2010/
Carat, and Dentsu Aegis Network. "Overall Activity Billings and Global Market Share of The Leading Media Agencies in 2016." Statista, Statista Inc., 30 Jun 2017, https://www.statista.com/statistics/269330/top-global-media-networks-in-2010/
Carat & Dentsu Aegis Network, Overall activity billings and global market share of the leading media agencies in 2016 Statista, https://www.statista.com/statistics/269330/top-global-media-networks-in-2010/ (last visited July 22, 2024)
Overall activity billings and global market share of the leading media agencies in 2016 [Graph], Carat, & Dentsu Aegis Network, June 30, 2017. [Online]. Available: https://www.statista.com/statistics/269330/top-global-media-networks-in-2010/