Growth of digital advertising in the U.S. 2016-2023

Published by Statista Research Department, Apr 18, 2024
In 2023, internet advertising spending in the United States increased by 7.3 percent, from 210 to 225 billion U.S. dollars. In 2022, the growth rate stood at 11 percent.

Change in internet advertising spending in the United States from 2016 to 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2024

Region

United States

Survey time period

2016 to 2023

Supplementary notes

Figures for years preceding 2023 were retrieved from earlier publications.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in the United States

Global overview

6

U.S. overview

8

Formats

8

Marketer insights

7

Consumer attitudes

8

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in North AmericaDigital advertising in the U.S.Digital advertising in CanadaDigital advertising in EuropeDigital advertising in Latin America
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.