Growth of digital advertising in the U.S. 2016-2023

Published by Statista Research Department, Apr 18, 2024
In 2023, internet advertising spending in the United States increased by 7.3 percent, from 210 to 225 billion U.S. dollars. In 2022, the growth rate stood at 11 percent.

Change in internet advertising spending in the United States from 2016 to 2023

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Release date

April 2024

Region

United States

Survey time period

2016 to 2023

Supplementary notes

Figures for years preceding 2023 were retrieved from earlier publications.

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Global overview

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U.S. overview

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Formats

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Marketer insights

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Consumer attitudes

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Digital advertising in North AmericaDigital advertising in the U.S.Digital advertising in CanadaDigital advertising in EuropeDigital advertising in Latin America
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