The source forecast that, by 2028, the internet will account for nearly three-quarters of global advertising spending, up from less than half of it in 2018. The only traditional medium projected to see its share increase again is the out-of-home (OOH) segment, which by 2028 will still remain far from its pre-pandemic relevance, according to the source's estimates. Ad spend growth rates worldwide were expected to surpass five percent annually between 2023 and 2028.
Distribution of advertising spending worldwide from 2018 to 2028, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brands Vietnam. (June 29, 2023). Distribution of advertising spending worldwide from 2018 to 2028, by medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/268975/worldwide-advertising-expenditure-since-2008/
Brands Vietnam. "Distribution of advertising spending worldwide from 2018 to 2028, by medium." Chart. June 29, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/268975/worldwide-advertising-expenditure-since-2008/
Brands Vietnam. (2023). Distribution of advertising spending worldwide from 2018 to 2028, by medium. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/268975/worldwide-advertising-expenditure-since-2008/
Brands Vietnam. "Distribution of Advertising Spending Worldwide from 2018 to 2028, by Medium." Statista, Statista Inc., 29 Jun 2023, https://www.statista.com/statistics/268975/worldwide-advertising-expenditure-since-2008/
Brands Vietnam, Distribution of advertising spending worldwide from 2018 to 2028, by medium Statista, https://www.statista.com/statistics/268975/worldwide-advertising-expenditure-since-2008/ (last visited December 22, 2024)
Distribution of advertising spending worldwide from 2018 to 2028, by medium [Graph], Brands Vietnam, June 29, 2023. [Online]. Available: https://www.statista.com/statistics/268975/worldwide-advertising-expenditure-since-2008/
