Global workforce size of the Puma Group from 1993 to 2023

As of December 31, 2023, the number of people employed worldwide by Puma was 18,681. Since 2014, the size of the workforce grew by some 7,400.

Where does Puma rank in the sportswear market?

Puma is one of the largest sportswear companies worldwide, but the company’s global revenue pales in comparison to its two bigger rivals: adidas and Nike. Fellow German brand adidas, the second-largest sportswear company in the world, generates about three times more revenue than Puma. The disparity is further reflected in the number of employees at the leading sportswear companies in 2022: adidas employed around 75,000 people worldwide, while Nike employed over 79,000 people.

Puma is clawing back share of footwear sales

Puma has been making impressive gains in the footwear market over recent years. Revenue generated from global footwear sales amounted to around 4.6 billion euros in 2023, accounting for a 53 percent share of the company’s consolidated sales. Revenue from Puma’s footwear segment have reached high levels in recent years, but the manufacturer’s figures are still more than six times smaller than the market leader Nike as of 2022.