Apparel sales of Puma worldwide from 1993 to 2023

Sales of Puma apparel amounted to just under three billion euros in 2022, marking an increase of more than 350 million euros compared to the previous year. In 2023, Puma's apparel sales amounted to 2.76 billion euros.

Soccer partnerships strengthen Puma brand

Puma generated around eight and a half billion euros worldwide from footwear, apparel, and accessories sales in 2023. Apparel sales accounted for a third of that figure and the introduction of new lines in the company’s Teamsport range is likely to have aided this growth. Puma has improved its brand visibility by increasing its presence on soccer fields across Europe. English Premier League side Manchester City signed a long-term kit deal with Puma in February 2019, replacing the club’s agreement with Nike. In November 2019, German giants Borussia Dortmund extended their agreement with Puma until 2028.

The history of Puma and adidas

The Dassler brothers, Rudolf and Adolf, founded the athletic footwear company Gebrüder Dassler Schuhfabrik in the 1920s. The company was based in the southern German town of Herzogenaurach and gained notoriety by designing sports shoes worn by Olympians during the 1930s, most notably Jesse Owens at the 1936 Berlin Olympics. The brothers disbanded the company due to internal family difficulties in the late 1940s, going their separate ways to start rival firms based in the same town. In 1948, Rudolf formed RUDA – a combination of his first and last names – but renamed the company Puma a few months later; in 1949, Adolf formed adidas – again, creating the brand name by using letters from his first and last names.