D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowGlobal sales of the brand adidas from 2017 to 2020, by region
This timeline shows the net sales of the adidas brand worldwide from 2017 to 2020, broken down by region. In 2020, net sales of the adidas brand in the Asia-Pacific region amounted to about 6.3 billion euros.
Adidas
Adidas AG is the second largest sportswear manufacturer in the world. The Adidas Group's global net sales amounted to about 19.8 billion euros in 2020. That year, the North American region accounted for 24 percent of the adidas Group's retail sales.
The Adidas Group owns several sporting brands, including Reebok and Taylor Made. Reebok is seen as a cheaper and less of a premium brand. As well as sponsoring individual sports personalities like Lionel Messi and Damian Lillard, Adidas also sponsors major organizations such as FIFA and UEFA competitions, the NBA and the Olympics. By making these actions, Adidas increases their product awareness globally and raises its customer base; maintaining its appeal as one of the most valuable sports business brands in the world.
Adidas
Adidas AG is the second largest sportswear manufacturer in the world. The Adidas Group's global net sales amounted to about 19.8 billion euros in 2020. That year, the North American region accounted for 24 percent of the adidas Group's retail sales.
The Adidas Group owns several sporting brands, including Reebok and Taylor Made. Reebok is seen as a cheaper and less of a premium brand. As well as sponsoring individual sports personalities like Lionel Messi and Damian Lillard, Adidas also sponsors major organizations such as FIFA and UEFA competitions, the NBA and the Olympics. By making these actions, Adidas increases their product awareness globally and raises its customer base; maintaining its appeal as one of the most valuable sports business brands in the world.
