D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowNet sales of the adidas brand worldwide 2000-2020
This timeline shows the net sales of the adidas brand worldwide from 2000 to 2020. In 2020, net sales of the adidas brand amounted to about 18.1 billion euros.
Adidas
Adidas AG is the second largest sportswear manufacturer in the world. The Adidas Group's global net salesamounted to about 19.8 billion euros in 2020. That year, the North American region of the Adidas Group accounted for 24 percent of the company's retail sales.
The Adidas Group owns several sporting brands, including Reebok and Taylor Made. Reebok is seen as a cheaper and less of a premium brand. As well as sponsoring individual sports personalities like Lionel Messi and Damian Lillard, Adidas also sponsors major organizations such as FIFA and UEFA competitions, the NBA and the Olympics. By making these actions, Adidas increases their product awareness globally and raises its customer base; maintaining its appeal as one of the most valuable sports business brands in the world.
Adidas
Adidas AG is the second largest sportswear manufacturer in the world. The Adidas Group's global net salesamounted to about 19.8 billion euros in 2020. That year, the North American region of the Adidas Group accounted for 24 percent of the company's retail sales.
The Adidas Group owns several sporting brands, including Reebok and Taylor Made. Reebok is seen as a cheaper and less of a premium brand. As well as sponsoring individual sports personalities like Lionel Messi and Damian Lillard, Adidas also sponsors major organizations such as FIFA and UEFA competitions, the NBA and the Olympics. By making these actions, Adidas increases their product awareness globally and raises its customer base; maintaining its appeal as one of the most valuable sports business brands in the world.
