This statistic presents the most common reasons for users in the United States to use social login as of July 2014. During the survey period it was found that 53 percent of respondents did so in order to avoid filling in registration forms.
Reasons for users in the United States to use social login as of July 2014
Characteristic
Share of respondents
I don't want to spend time filling in registration forms
53%
I don't want to create and remember another password
47%
I want to share articles, products and other content with my social network friends
26%
I feel that my personal data is better protected when I use social login
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Gigya. (September 25, 2014). Reasons for users in the United States to use social login as of July 2014 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/268403/us-social-login-usage-reasons/
Gigya. "Reasons for users in the United States to use social login as of July 2014." Chart. September 25, 2014. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/268403/us-social-login-usage-reasons/
Gigya. (2014). Reasons for users in the United States to use social login as of July 2014. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/268403/us-social-login-usage-reasons/
Gigya. "Reasons for Users in The United States to Use Social Login as of July 2014." Statista, Statista Inc., 25 Sep 2014, https://www.statista.com/statistics/268403/us-social-login-usage-reasons/
Gigya, Reasons for users in the United States to use social login as of July 2014 Statista, https://www.statista.com/statistics/268403/us-social-login-usage-reasons/ (last visited December 26, 2024)
Reasons for users in the United States to use social login as of July 2014 [Graph], Gigya, September 25, 2014. [Online]. Available: https://www.statista.com/statistics/268403/us-social-login-usage-reasons/
