U.S. social login usage reasons 2014

Published by Statista Research Department, Sep 25, 2014
This statistic presents the most common reasons for users in the United States to use social login as of July 2014. During the survey period it was found that 53 percent of respondents did so in order to avoid filling in registration forms.

Reasons for users in the United States to use social login as of July 2014

CharacteristicShare of respondents
I don't want to spend time filling in registration forms 53%
I don't want to create and remember another password 47%
I want to share articles, products and other content with my social network friends 26%
I feel that my personal data is better protected when I use social login 21%
Other 3%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondentsI don't want to spend time filling in regi…I don't want to spend time filling in registration formsI don't want to create and remember a…I don't want to create and remember another passwordI want to share articles, products and ot…I want to share articles, products and other content with my social network friendsI feel that my personal data is better pr…I feel that my personal data is better protected when I use social loginOther
0%10%20%30%40%50%60%

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Release date

September 2014

Region

United States

Survey time period

July 2014

Number of respondents

2,000 respondents

Age group

18 to 55 years

Supplementary notes

Multiple answers were possible.

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