L'Oreal: advertising spending in the U.S. 2009-2022

Published by
Julia Faria
,
Sep 10, 2024
In 2022, L'Oreal invested 3.04 billion U.S. dollars in advertising in the United States, up from 2.85 billion U.S. dollars in the previous year. The cosmetics and beauty products manufacturer reached the highest amount of ad investment since 2009.

L'Oreal's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)

CharacteristicSpending in billion U.S. dollars
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Statistic: L'Oreal's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)

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Release date

June 2023

Region

United States

Survey time period

2009 to 2022

Supplementary notes

Figures preceding 2022 were retrieved from earlier publications.

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L'Oréal

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Advertising expenditures

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Consumer behavior

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