In 2019, Hershey's spent 432 million U.S. dollars on advertising its products in the United States. This was a hike of 29 million dollars compared to the previous year. The lowest the confectionary company had invested in U.S. media in the past five years was recorded in 2018, at 403 million dollars.
Hershey's advertising spending in the United States from 2012 to 2019
(in million U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 13, 2020). Hershey's advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/268195/hersheys-advertising-spending-in-the-us/
Advertising Age. "Hershey's advertising spending in the United States from 2012 to 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/268195/hersheys-advertising-spending-in-the-us/
Advertising Age. (2020). Hershey's advertising spending in the United States from 2012 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/268195/hersheys-advertising-spending-in-the-us/
Advertising Age. "Hershey's Advertising Spending in The United States from 2012 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/268195/hersheys-advertising-spending-in-the-us/
Advertising Age, Hershey's advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/268195/hersheys-advertising-spending-in-the-us/ (last visited December 23, 2024)
Hershey's advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/268195/hersheys-advertising-spending-in-the-us/
