This statistic displays the motivations that music services subscribers expressed for subscribing to music services in the United Kingdom in 2016. During the survey, 31 percent reported that they were using the free version of a service, but wanted to remove advertisements.
Why did you decide to pay for a music streaming subscription?
Characteristic
Share of respondents
Used the full version on a free trial and liked it
60%
Was using free version, liked it, wanted to remove adverts
31%
Wanted to use it on my mobile device
28%
Recommendations from friends/family
12%
Wanted to listen to a song/album exclusive to platform
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British Recorded Music Industry. (May 18, 2017). Why did you decide to pay for a music streaming subscription? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/268104/motivations-for-subscribing-to-music-services-in-the-uk/
British Recorded Music Industry. "Why did you decide to pay for a music streaming subscription?." Chart. May 18, 2017. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/268104/motivations-for-subscribing-to-music-services-in-the-uk/
British Recorded Music Industry. (2017). Why did you decide to pay for a music streaming subscription?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/268104/motivations-for-subscribing-to-music-services-in-the-uk/
British Recorded Music Industry. "Why Did You Decide to Pay for a Music Streaming Subscription?." Statista, Statista Inc., 18 May 2017, https://www.statista.com/statistics/268104/motivations-for-subscribing-to-music-services-in-the-uk/
British Recorded Music Industry, Why did you decide to pay for a music streaming subscription? Statista, https://www.statista.com/statistics/268104/motivations-for-subscribing-to-music-services-in-the-uk/ (last visited December 18, 2024)
Why did you decide to pay for a music streaming subscription? [Graph], British Recorded Music Industry, May 18, 2017. [Online]. Available: https://www.statista.com/statistics/268104/motivations-for-subscribing-to-music-services-in-the-uk/
