Fastest growing brands worldwide 2024

In 2024, Nvidia was the fastest growing brand worldwide. The U.S. tech giant registered an annual brand value growth of 178 percent. Instagram ranked second, with a growth rate of 93 percent. 

Tech brands among the most valuable

Apple was the world’s most valuable brand in 2024. The technology company recorded an estimated brand value of over one trillion U.S. dollars. Overall, leading U.S.-based tech enterprises dominated the brand ranking. For instance, Google’s brand value amounted to roughly 753 billion dollars, while Microsoft was valued at 713 billion. 

2023 sees loss in collective brand value

After numerous consecutive years of growth, the aggregate value of the 100 most valuable brands worldwide dropped in 2023 but picked up again in 2024. In 2023, it declined by 20 percent, only to increase by the same percentage a year later. Business solutions & technology providers drove the overall growth of the value of the 100 brands in the ranking.