Corona was the most valued beer brand worldwide in 2024, with a value of 19 billion U.S. dollars. The brand was followed by Budweiser in second and Heineken, ranked third.
Brand value
Brand value is a bit of nebulous concept and different definitions exist. But, at its core brand value is about how much more people will pay for one brand over another and their likelihood of choosing that brand over another.
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Kantar Millward Brown. (June 10, 2024). Brand value of leading beer brands worldwide in 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
Kantar Millward Brown. "Brand value of leading beer brands worldwide in 2024 (in million U.S. dollars)." Chart. June 10, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
Kantar Millward Brown. (2024). Brand value of leading beer brands worldwide in 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
Kantar Millward Brown. "Brand Value of Leading Beer Brands Worldwide in 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
Kantar Millward Brown, Brand value of leading beer brands worldwide in 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/ (last visited November 22, 2024)
Brand value of leading beer brands worldwide in 2024 (in million U.S. dollars) [Graph], Kantar Millward Brown, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
