In 2020, 51 percent of real-time bidding (RTB) advertising spending was expected to be invested over private marketplaces (PMP), whereas 49 percent via open exchange.
Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform
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PubMatic. (February 6, 2020). Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
PubMatic. "Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform." Chart. February 6, 2020. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
PubMatic. (2020). Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
PubMatic. "Distribution of Real-time Bidding (Rtb) Advertising Spending in The United States in 2020, by Platform." Statista, Statista Inc., 6 Feb 2020, https://www.statista.com/statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
PubMatic, Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform Statista, https://www.statista.com/statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/ (last visited November 13, 2024)
Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform [Graph], PubMatic, February 6, 2020. [Online]. Available: https://www.statista.com/statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
