Ipsos revenue by audience segment 2024

Published by
Raphael Bohne
,
Apr 2, 2025

Ipsos, the global market research company headquartered in Paris, France, reported a total revenue of 2.44 billion euros in 2024. The most profitable of the company's business segments were consumers, who accounted for 49 percent of Ipsos' total revenue for the year.

Revenue of Ipsos in 2024, by audience segment (in million euros)

CharacteristicRevenue in million euros
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Showing entries 1 to 4 (4 entries in total)
Statistic: Revenue of Ipsos in 2024, by audience segment (in million euros)

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Release date

February 2025

Region

Worldwide, France

Survey time period

2024

Supplementary notes

Audience segments:

Consumers: Brand Health Tracking, Creative Excellence, Innovation, Ipsos UU, Ipsos MMA, Market Strategy & Understanding, Observer (excl. public sector), Social Intelligence Analytics.

Clients and employees: Automotive & Mobility Development, Audience Measurement, Customer Experience, Channel Performance (including Retail Performance and Mystery Shopping), Media development, Capabilities.

Citizens: Public Affairs, Corporate Reputation.

Doctors and patients: Pharma (quantitative and qualitative).

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