Ipsos revenue 2000-2024

Published by
Raphael Bohne,
Mar 7, 2025

In 2024, Ipsos generated approximately 2.44 billion euros in revenue. This was an increase of roughly 40 million euros when compared to the previous year. Ipsos was one of the world’s largest market research companies and had over 18,000 employees in 2024. The headquarters of the firm are found in Paris, France. 

Global reach

Although founded in France in 1975, Ipsos has expanded on a global scale beginning in the 1990s. It has competed with all other major market research firms in terms of global research revenue, and is now one of the leading employers in the United States within the market research industry.

Political polling

Following the 2019 general election in Australia, Ipsos was dropped by several Australian newspapers as their source for political polling. Ipsos falsely predicted the outcome of a tightly fought election battle and is no longer used as a reliable source for election outcomes by the media. The firm has continued to be published for other polls and research data.

Revenue of Ipsos from 2000 to 2024 (in billion euros)

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Release date

February 2025

Region

Worldwide

Survey time period

2000 to 2024

Supplementary notes

Data prior to 2023 from earlier publications by the source. Figures have been rounded.

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