Attributes of radio news sources in the United Kingdom (UK) 2022

Published by Patrick Leu, Oct 30, 2024
According to a study from 2022 on the radio consumption in the United Kingdom, the leading attributes of radio news sources, according to users of radio news were high quality and that the radio helps understand the world. While BBC radio seemed more popular for news consumption, Heart radio listeners chose their program for its trustworthiness.

Attributes of radio news sources according to radio news consumers in the United Kingdom (UK) in 2022

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Sources

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Release date

July 2022

Region

United Kingdom

Survey time period

November 6th to 5th December, 2021 and March 7th to April 3rd, 2022

Number of respondents

BBC Radio: 790, Heart Radio: 116

Age group

16 years and older

Special properties

those who use platform to access the news weekly or more often

Method of interview

Face-to-face interview, online survey

Supplementary notes

The questions were : How important is the brand as a source of news to you personally? And to what extent do you think the following statements apply to the brand as a news source? Respndents were then asked to answer using a scale of one to ten.

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Digital audio

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