Brand/team valuation of Liverpool FC 2011-2022

Liverpool FC brand/team value from 2011 to 2022

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Release date

August 2022

Region

United Kingdom (England)

Survey time period

2011 to 2022

Supplementary notes

Brand Finance defines the brand as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value, internally developed players & goodwill making up the difference to provide the combined clubs value.
To calculate the brand value Branddirectory uses the `Royalty Relief' method. It is based on the notion that a brand holding company owns the brand and licenses it to an operating company. The notional price paid by the operating company to the brand company is expressed as a royalty rate. The Net Present Value (NVP) of all forecast royalties represents the value of the brand to the business.

Team value is based on current stadium deal (unless new stadium is pending, without deduction for debt (other than stadium debt).

*Figures have been converted at a rate of 1 EUR = 1.073156 USD according to the current rate on May 31, 2022.
** Team value calculated in April of each year.
***Figures have been converted at a rate of 1 EUR = 1.017367 USD according to the current rate on May 25, 2022.

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
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  • Free Statistics
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  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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