Apple App Store: average app price 2024

In January 2024, the average price of an iOS gaming app in the Apple App Store was 0.47 U.S dollars, while on average the price of apps reached approximately 0.79 U.S dollars. The average price of apps and games was 0.73 U.S. dollars.

Mobile app stores

Mobile apps are one of the most popular smartphone features. As of the second quarter of 2022, gaming apps were the most popular iOS app category with roughly 13.54 percent of all available apps being gaming apps. When it comes to the number of available apps in the biggest app stores, Google Play and the Apple App Store lead the ranking with 3.5 million and 2.18 million available apps respectively.

Mobile app prices

As of December 2023, the majority of mobile apps hosted and distributed via the Apple App Store were priced less than one U.S. dollar, while approximately 17 thousand apps were priced between one and two U.S. dollars. During the third half of 2022, global consumers spent approximately 21 billion U.S. dollars on mobile apps and games hosted and distributed in the Apple App Store.