The Android smartphone operating system lost ground to iOS in the United States in the second half of 2019, falling from 65 percent in August 2019, to 52.7 percent in December. Apple iOS’s market share grew by 12.4 percent during the same period.
The rise of the smartphone
Smartphones have been around since the 1990s, but improvements in connection speed and the quality of devices has seen them become a part of daily life for an increasing number of people. The growth is expected to continue, with the number of smartphone users in the United States set to reach 290.64 million in 2024, an increase of 14.98 million users from 2020 onwards.
The massive rise in smartphone popularity is also a driving factor in changing the media landscape. Apps such as YouTube and Facebook reach 72 percent of the massive audience, making it a vital medium for media outlets and advertisers alike.
COVID-19: Market bouncing back
The coronavirus (COVID-19) pandemic had a significant impact on smartphone sales in the United States, both in terms of supply and demand. Early signs show that the market is bouncing back, with growth coming in the third quarter of 2020. The third quarter of 2020 is the only to demonstrate growth so far, with sales climbing 31 percent.
Smartphone sales OS market share in the United States from 2013 to 2019, by month
* ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage. The data excludes enterprise sales.s
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Kantar Worldpanel. (February 19, 2020). Smartphone sales OS market share in the United States from 2013 to 2019, by month [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/274121/market-share-held-by-smartphone-os-in-the-us/
Kantar Worldpanel. "Smartphone sales OS market share in the United States from 2013 to 2019, by month." Chart. February 19, 2020. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/274121/market-share-held-by-smartphone-os-in-the-us/
Kantar Worldpanel. (2020). Smartphone sales OS market share in the United States from 2013 to 2019, by month. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/274121/market-share-held-by-smartphone-os-in-the-us/
Kantar Worldpanel. "Smartphone Sales Os Market Share in The United States from 2013 to 2019, by Month." Statista, Statista Inc., 19 Feb 2020, https://www.statista.com/statistics/274121/market-share-held-by-smartphone-os-in-the-us/
Kantar Worldpanel, Smartphone sales OS market share in the United States from 2013 to 2019, by month Statista, https://www.statista.com/statistics/274121/market-share-held-by-smartphone-os-in-the-us/ (last visited December 25, 2024)
Smartphone sales OS market share in the United States from 2013 to 2019, by month [Graph], Kantar Worldpanel, February 19, 2020. [Online]. Available: https://www.statista.com/statistics/274121/market-share-held-by-smartphone-os-in-the-us/
