Brand/team valuation of Arsenal FC 2011-2022
The statistic depicts the brand/team value of the English football club Arsenal FC from 2011 to 2022. In 2022, Arsenal had a brand value of 851 million U.S. dollars.
Arsenal FC brand and team value – additional information
Brand Finance, Forbes and KPMG have all attempted to define the value of a football team and their brand using different methodologies:
- Brand Finance measures a team’s brand value by looking at its brand strength according to the degree of public interest and commercial support, the brand's ‘royalty rate’†, and revenues from matchday, commercial and broadcasting streams.
- Forbes calculates a team’s value based on its economic performance from matchday, broadcasting, and commercial sources, as well as any additional value generated by its market position or potential.
- KPMG presents a team’s enterprise value, taken from its profitability, popularity, sporting potential, as well as the value of broadcasting rights and revenue opportunity stemming from stadium ownership.
† 'Royalty rate' is determined by the club’s licensing/franchising negotiation, international licensing, competitor benchmarking as well as the potential sales figure of what would be charged for the use of the trademark.
Arsenal FC brand and team value – additional information
Brand Finance, Forbes and KPMG have all attempted to define the value of a football team and their brand using different methodologies:
- Brand Finance measures a team’s brand value by looking at its brand strength according to the degree of public interest and commercial support, the brand's ‘royalty rate’†, and revenues from matchday, commercial and broadcasting streams.
- Forbes calculates a team’s value based on its economic performance from matchday, broadcasting, and commercial sources, as well as any additional value generated by its market position or potential.
- KPMG presents a team’s enterprise value, taken from its profitability, popularity, sporting potential, as well as the value of broadcasting rights and revenue opportunity stemming from stadium ownership.
† 'Royalty rate' is determined by the club’s licensing/franchising negotiation, international licensing, competitor benchmarking as well as the potential sales figure of what would be charged for the use of the trademark.
