The brand valuation of Real Madrid CF decrease in 2023 to roughly 1.5 billion U.S. dollars, after a two-year decline. In 2019, the valuation of the famous Spanish soccer club's brand reached its highest peak at more than 1.8 billion dollars.
Brand value of Real Madrid from 2011 to 2023
(in million U.S. dollars)
Brand Finance defines 'brand' as "a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits."
To calculate the brand value, the sources uses the Royalty Relief approach.
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Brand Finance. (June 16, 2023). Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/267291/real-madrid-brand-team-value/
Brand Finance. "Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars)." Chart. June 16, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/267291/real-madrid-brand-team-value/
Brand Finance. (2023). Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/267291/real-madrid-brand-team-value/
Brand Finance. "Brand Value of Real Madrid from 2011 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/267291/real-madrid-brand-team-value/
Brand Finance, Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/267291/real-madrid-brand-team-value/ (last visited December 30, 2024)
Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars) [Graph], Brand Finance, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/267291/real-madrid-brand-team-value/
