MINI: global car deliveries 2006-2023

Deliveries of BMW MINI-badged cars stood at about 295,400 units in the 2023 fiscal year. BMW has operated the MINI brand since 2000 and adapted the trademark compact style originally designed by Birmingham-based British Motor Corporation (BMC) to meet modern preferences. In the UK, the MINI brand was launched with great success. However, in 2023, MINI was not among the 10 leading brands in the UK by car registration, though BMW held some 5.9 percent of the UK market.

Origin of MINI

The MINI brand was originally a small two-door hatchback that became synonymous with 1960s British style and motoring. The MINI was even developed as a successful rally car, with its compact and low center of gravity design able to accelerate around tight corners. MINI's place as a cultural icon was set in stone as it featured in a 1969 caper film, The Italian Job.

Design changes

The United States has become one of MINI’s largest markets. In light of MINI's dwindling U.S. market share, however, BMW intends to implement major changes to designs and marketing strategies to suit the U.S. market. Unlike its smaller predecessors, the MINI Countryman was the first subcompact crossover SUV for the brand. Future MINIs are expected to go in similar directions. BMW are also expected to produce a fully electric model to compete in the growing electric vehicle market.