According to the results of a global survey on news consumption, news audiences in Hungary and Russia were the least likely to pay for news, with 79 percent of respondents in each country admitting that they only accessed news content which was freely available. Australian and British consumers were also more inclined to read free news content than pay for it, whereas less than 60 percent of those in Germany, India, South Africa, China, and Malaysia said that they exclusively read news they did not have to pay for.
News audiences who only read news which can be accessed for free in selected countries worldwide as of June 2020
*Respondents in the United States, Canada, Malaysia, South Africa, and Turkey were aged 18 to 74 years old, and 16 to 74 years old in all other participating countries.
Among respondents who answered 'agree' to the statement 'I only read news I can access for free'.
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Ipsos. (October 14, 2020). News audiences who only read news which can be accessed for free in selected countries worldwide as of June 2020 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/266956/use-of-paid-content-news-worldwide/
Ipsos. "News audiences who only read news which can be accessed for free in selected countries worldwide as of June 2020." Chart. October 14, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/266956/use-of-paid-content-news-worldwide/
Ipsos. (2020). News audiences who only read news which can be accessed for free in selected countries worldwide as of June 2020. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/266956/use-of-paid-content-news-worldwide/
Ipsos. "News Audiences Who Only Read News Which Can Be Accessed for Free in Selected Countries Worldwide as of June 2020." Statista, Statista Inc., 14 Oct 2020, https://www.statista.com/statistics/266956/use-of-paid-content-news-worldwide/
Ipsos, News audiences who only read news which can be accessed for free in selected countries worldwide as of June 2020 Statista, https://www.statista.com/statistics/266956/use-of-paid-content-news-worldwide/ (last visited December 31, 2024)
News audiences who only read news which can be accessed for free in selected countries worldwide as of June 2020 [Graph], Ipsos, October 14, 2020. [Online]. Available: https://www.statista.com/statistics/266956/use-of-paid-content-news-worldwide/
