In recent years, social media has taken on a growing significance as a search channel for products and brands, particularly among younger consumers, surpassing search engines. According to a survey conducted in 2022, 48 percent of Gen Z consumers stated that they used social media to gather additional information before making a purchase, whereas 44 percent of respondents relied on search engines for the same purpose.
Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GWI. (February 8, 2023). Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
GWI. "Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022." Chart. February 8, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
GWI. (2023). Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
GWI. "Share of Gen Z Consumers Who Mainly Use Search Engines Vs. Social Networks for Brand or Product Research Worldwide from 2015 to 2022." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
GWI, Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022 Statista, https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/ (last visited December 30, 2024)
Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022 [Graph], GWI, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
