In recent years, social media has taken on a growing significance as a search channel for products and brands, particularly among younger consumers, surpassing search engines. According to a survey conducted in 2022, 48 percent of Gen Z consumers stated that they used social media to gather additional information before making a purchase, whereas 44 percent of respondents relied on search engines for the same purpose.
Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022
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GWI. (February 8, 2023). Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
GWI. "Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022." Chart. February 8, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
GWI. (2023). Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
GWI. "Share of Gen Z Consumers Who Mainly Use Search Engines Vs. Social Networks for Brand or Product Research Worldwide from 2015 to 2022." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
GWI, Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022 Statista, https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/ (last visited November 21, 2024)
Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022 [Graph], GWI, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/266955/gen-z-product-brand-research-channel-worldwide/
