Gen Z search engine vs. social media use for brand or product research 2015-2022

Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022

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Release date

February 2023

Region

Worldwide

Survey time period

2015 to 2022

Number of respondents

737,081 internet users

Age group

16-25 years

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Statistics on " Gen Z online shopping behavior "

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Overview

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Purchase behavior

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Social & live commerce

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Other trends

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Spotlight: United States

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Further related statistics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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