This statistic shows the results of a survey of agency marketers in the United Kingdom regarding whether their agencies offered content marketing and copywriting services in 2012 and 2013. According to Econsultancy, 89 percent of agency marketers reported their agencies offered content marketing strategy development services in 2013.
Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013
Characteristic
2012
2013
Offer copywriting services
79%
84%
Offer content marketing strategy development services
The 2012 figures should be 81 and 79. How did you get to those??
* Participants included company (in-house marketers)
as well as supply-side respondents (agencies and consultants). Detailed breakdowns of the respondent profiles are included in the study's appendix.
For additional information and a sample of the original study, click here.
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Econsultancy, & MarketingCharts. (July 16, 2013). Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/266949/agencies-offering-content-marketing-and-copywriting-services-in-the-uk/
Econsultancy, und MarketingCharts. "Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013." Chart. July 16, 2013. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/266949/agencies-offering-content-marketing-and-copywriting-services-in-the-uk/
Econsultancy, MarketingCharts. (2013). Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/266949/agencies-offering-content-marketing-and-copywriting-services-in-the-uk/
Econsultancy, and MarketingCharts. "Share of Marketing Agencies Offering Content Marketing and Copywriting Services in The United Kingdom in 2012 and 2013." Statista, Statista Inc., 16 Jul 2013, https://www.statista.com/statistics/266949/agencies-offering-content-marketing-and-copywriting-services-in-the-uk/
Econsultancy & MarketingCharts, Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013 Statista, https://www.statista.com/statistics/266949/agencies-offering-content-marketing-and-copywriting-services-in-the-uk/ (last visited August 25, 2024)
Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013 [Graph], Econsultancy, & MarketingCharts, July 16, 2013. [Online]. Available: https://www.statista.com/statistics/266949/agencies-offering-content-marketing-and-copywriting-services-in-the-uk/
