This statistic displays the results of a survey of company (in-house) marketers in the United Kingdom regarding their use of copywriting or content marketing strategy development services in 2012 and 2013. According to the source, Econsultancy, 58 percent of respondents reported using copywriting services in 2013, up from 44 percent in 2012.
Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
Characteristic
2012
2013
Use content marketing strategy development services
* Participants included company (in-house marketers)
as well as supply-side respondents (agencies and consultants). Detailed breakdowns of the respondent profiles are included in the study's appendix. For additional information and a sample of the original study, click here.
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Econsultancy, & MarketingCharts. (July 16, 2013). Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
Econsultancy, und MarketingCharts. "Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013." Chart. July 16, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
Econsultancy, MarketingCharts. (2013). Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
Econsultancy, and MarketingCharts. "Marketers' Use of Copywriting Services and Content Marketing Strategy Development Services in The Uk from 2012 to 2013." Statista, Statista Inc., 16 Jul 2013, https://www.statista.com/statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
Econsultancy & MarketingCharts, Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013 Statista, https://www.statista.com/statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/ (last visited December 22, 2024)
Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013 [Graph], Econsultancy, & MarketingCharts, July 16, 2013. [Online]. Available: https://www.statista.com/statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
