U.S. Facebook users 2024, by gender

Facebook is the most popular social network in the United States and as of July 2024, 53.8 percent of U.S. Facebook users were women.

Facebook usage in the United States

Thanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, 93 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In December 2023, Facebook had over 237 million unique visitors from the United States, making it the fourth most popular multi-platform web property in the United States.

Facebook usage concerns

Despite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.