Leading digitally shared content worldwide 2017

Types of personal information and images shared digitally by global internet users as of January 2017

CharacteristicPercentage of respondents
Photos and videos of travel 87%
Other photos and videos (not sensitive) 82%
Photos and videos of my children 70%
Private and sensitive photos and videos of myself 54%
Private and sensitive photos and videos of other people (e.g. of my partner) 45%
Address book/contact information 43%
Personal messages (SMS/IM) 42%
Scans of passport, driving license, insurance and other personal docs 41%
Financial and payment details 37%
Personal emails 37%
Work-related documents 35%
Personal notes and documents 35%
Work-related emails 34%
Created with Highcharts 7.2.2Percentage of respondents87%87%82%82%70%70%54%54%45%45%43%43%42%42%41%41%37%37%37%37%35%35%35%35%34%34%30%30%Photos and videos of travelOther photos and videos (not sensitive)Photos and videos of my childrenPrivate and sensitive photos and videos of myselfPrivate and sensitive photos and videos of other people (e.g. of mypartner)Address book/contact informationPersonal messages (SMS/IM)Scans of passport, driving license, insurance and other personal docsFinancial and payment detailsPersonal emailsWork-related documentsPersonal notes and documentsWork-related emailsPasswords (including auto-logging in websites and apps)
0%10%20%30%40%50%60%70%80%90%100%
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Release date

May 2017

Region

Worldwide

Survey time period

January 2017

Number of respondents

16,250 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Online survey

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Overview

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Social media

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Video content

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Pictures

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Reviews

5

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