Google: distribution of revenue by source 2018

In the fiscal year 2018, 70.7 percent of Google’s revenue came from advertising through Google properties and 14.7 percent through advertising via Google Network Members’ properties.

Google properties revenue

As the most-visited web property, it is unsurprising that the majority of Google’s company revenue is generated through advertising on its own sites. As the dominating search engine in many countries, Google benefits from a vast audience reach. Google properties revenues include revenue from its search platform Google.com, as well as revenue from traffic generated by search distribution partners who use Google.com as their default search in toolbars and browsers. YouTube revenues are also included in this segment and in 2018, worldwide net advertising revenues of YouTube were estimated to be 9.13 billion U.S. dollars. According to Google, YouTube is one of the company’s biggest advertising revenue growth drivers, along with mobile search.

Google and mobile

Google owns some of the top-ranked smartphone apps in the United States. As of March 2019, multiple Google apps including YouTube, Google Search, Google Maps, Gmail and Google Play had a mobile audience reach of over 50 percent. In the first quarter of 2019, over 2.1 million apps were available in the Google Play store and the most downloaded Android app category were gaming apps.

Distribution of Google's revenues from 2001 to 2018, by source

Characteristic	Google properties revenues	Google Network Members' properties revenues	Other revenues
2018	70.7%	14.7%	14.6%
2017	70.5%	15.9%	13.6%
2016	71.3%	17.3%	11.8%
2015	70.2%	20.2%	9.6%
2014	68.6%	22.1%	9.3%
2013*	67.4%	24.6%	8%
2012	67.8%	27.1%	5.1%
2011	69%	27.4%	3.6%
2010	66%	30%	4%
2009	67%	30%	3%
2008	66%	31%	3%
2007	64%	35%	1%
2006	60%	39%	1%
2005	55%	44%	1%
2004	50%	49%	1%
2003	54%	43%	3%
2002	70%	24%	6%
2001	77%	0%	23%

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Release date

February 2019

More information

Region

Worldwide

Survey time period

2001 to 2018

Supplementary notes

Google properties revenues consists primarily of:
• AdWords revenue that is generated on Google.com. This includes revenue from traffic generated by search distribution partners who use Google.com as their default search in browsers, toolbars, etc
• Advertising revenue generated on YouTube, including, but not limited to YouTube TrueView and Google Preferred; and
• Advertising revenue generated from other Google-owned and operated properties like Gmail, Finance, Maps, and Google Play.

Google Network Members' properties revenues revenues consist primarily of:
• AdSense (such as AdSense for Search, AdSense for Content, etc.) • AdExchange • AdMob • All DoubleClick-related revenues including DoubleClick Bid Manager revenues; and • Other Network products including AdSense for Domains

Google other revenues consist primarily of:
• Sales of apps and media content in the Google Play Store
• Sales of certain Google branded hardware such as Chromecast
• Service fees received for cloud and apps and Maps API; and
• Licensing-related revenue Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google. Values regarding 2013 and 2014 have been adjusted to reflect the Alphabet company.

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