According to data on commercial radio listening in the United Kingdom (UK) from quarter one of 2011 to the third quarter of 2024, 16.4 percent of radio listening was via AM/FM, while two percent accessed radio through TV. The largest share, nearly 49 percent, used DAB (Digital Audio Broadcasting) for their radio consumption. This reflects a strong preference for digital platforms over traditional ones.
Distribution of commercial radio's listening time in the UK from 1st quarter 2011 to 3rd quarter 2024, by platform
count varied by quarter; overall adult sample was about 141,139 annually
Age group
15 years and older
Special properties
participants in the survey were asked to complete a listening diary for one week***
Supplementary notes
* Time spans of the quarters roughly: Q1: December 31 to March 31 Q2: April 1 to June 23 Q3: June 25 to September 16 Q4: September 17 to December 16. ** The source provided the following explaination: "Inevitably, there is a certain amount of unspecified listening because either the respondent is unsure, or it is not always possible for them to know whether the station to which they are listening is being broadcast on analogue or digital, or via which platform. Every effort is made by RAJAR to ensure the instructions given to both interviewers and respondents elicit the highest possible volume of specified analogue/digital stations and platforms." ***Additional information regarding survey methodology is here.
**** The source adds the following information: "As of Q1 2016 a platform attribution model has been applied to the data which eliminates any “unspecified” listening."
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RadioToday UK. (October 24, 2024). Distribution of commercial radio's listening time in the UK from 1st quarter 2011 to 3rd quarter 2024, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/266351/commerical-radio-listening-share-by-platform-in-the-uk/
RadioToday UK. "Distribution of commercial radio's listening time in the UK from 1st quarter 2011 to 3rd quarter 2024, by platform." Chart. October 24, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/266351/commerical-radio-listening-share-by-platform-in-the-uk/
RadioToday UK. (2024). Distribution of commercial radio's listening time in the UK from 1st quarter 2011 to 3rd quarter 2024, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/266351/commerical-radio-listening-share-by-platform-in-the-uk/
RadioToday UK. "Distribution of Commercial Radio's Listening Time in The Uk from 1st Quarter 2011 to 3rd Quarter 2024, by Platform." Statista, Statista Inc., 24 Oct 2024, https://www.statista.com/statistics/266351/commerical-radio-listening-share-by-platform-in-the-uk/
RadioToday UK, Distribution of commercial radio's listening time in the UK from 1st quarter 2011 to 3rd quarter 2024, by platform Statista, https://www.statista.com/statistics/266351/commerical-radio-listening-share-by-platform-in-the-uk/ (last visited December 22, 2024)
Distribution of commercial radio's listening time in the UK from 1st quarter 2011 to 3rd quarter 2024, by platform [Graph], RadioToday UK, October 24, 2024. [Online]. Available: https://www.statista.com/statistics/266351/commerical-radio-listening-share-by-platform-in-the-uk/
